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Market Watch: Hybrid Retail Concept Debuts in Florida

Offering a wide product selection, two in-store bars and a catering kitchen, Paradise Wine opened in October in Naples, Florida. The new concept from real estate executives Leigh Benoliel and Blaine East combines retail sales with additional amenities, such as sommelier consultations, a private event space and a rotating schedule of tastings and classes. “It’s a full-service scenario different from the typical retail store,” East says. “We want people to have a great experience so they’ll come back.” Read the whole story here.